With the era of digitalization kicking in, the marketing landscape has undergone a drastic change. Especially with the transformation in content consumption habits of the public, it has become imperative for brands to come up with unique marketing methods in order to communicate with the audience effectively. In the end, the true objective of companies operating across industries is to maximize lead generation and return on investment while minimizing cost per acquisition.

With the introduction of modern growth marketing techniques, conventional marketing strategies are no longer effective. While traditional marketing promotes client acquisition, growth marketing places a greater emphasis on the consumer and his demands. As a result, it has evolved into a significant component of today's enterprises. Additionally, the focus of these modern marketing strategies is routine evaluation of a range of ideas and procedures before making the required adjustments. Especially for startups and MSMEs, these strategies are a way to unlock their digital future and aim at a larger consumer base.

Key Growth Marketing Strategies

Social Media Community Building: With social media gaining traction and being an essential part of our personal as well as professional lives, it has appeared to be one of the most effective growth marketing strategies businesses can leverage to target a larger segment of consumers. According to Statista, India ranked second in terms of the number of users in 2022, with 755 million, and is expected to grow to 1.17 billion by 2027. Moreover, today consumers are more driven to know the reason why they should invest in your brand. As a result, it has become imperative for brands to disseminate their message to the public in a manner that establishes their trust and influences their purchase decisions. For instance, social media is no longer simply used to create brand perception but to drive footfalls in the retail segment, build brand advocacy in fashion, increase watch time for entertainment, and develop an emotional connection for FMCG brands.

Cross-Channel Marketing: A new form of marketing that promotes engagement with consumers through various communication channels such as email, social media, SMS messaging, and push notifications, amongst other channels. Understanding customer preferences and behavior across multiple communication platforms, allow you to effectively integrate cross-channel marketing into your campaign in order to connect with the target audience. For example, businesses operating in the food and beverage sector employ cross-channel marketing to interact with the public through a variety of mediums in order to understand their preferences and alter their marketing plans accordingly. This, as a result, enables them to target maximum growth and aim at increased profits across all the channels.

SEO: There is no escaping the fact that people today are becoming increasingly digitally sophisticated. As a result, they consider researching well before making any purchase or acquiring any service. Moreover, with digitalization gaining ground, the idea of research for users has completely changed. The practice of searching online by typing has been supplanted by searching by voice. In fact, this new way is also proving to be beneficial for the brands as it impacts the website's overall SEO and ranking. By optimizing your business website for voice searches, you entitle it to greater visibility and a higher spot on the result page. In addition, brands with a specific geographic location can benefit from local SEO in terms of an increased ranking in local search results. So, if your brand aspires to establish a robust online presence and aims at expansion and growth, leveraging local SEO and voice search is a must.