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How boAt is Moving the Needle in India’s Consumer Electronics Market
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  • 18 Min Read
People

Of the trove of brands in India that sold audio gear (earphones, headphones, and speakers) back in 2016, most were and continue to be international…

  • By Avlokita
How Da Milano is Planning to Capture the Global Luxury Market
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  • 8 Min Read
People

The past two years have been quite a trouble for the entire retail industry, however, the accessories segment has bounced back in a much bigger way.…

  • By Charu lamba
How SCOTT Sports is Using Tech to Expand its Presence in India
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  • 8 Min Read
People

SCOTT Sports globally is a 60-year-old company, a Swiss producer of bicycles, winter equipment, motorsports gear, running gear, and sportswear. It is…

  • By Charu lamba
How Titan's Jewelry Biz is Maintaining its Growth Trajectory
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  • 10 Min Read
People

The jewelry division under Titan Company Ltd houses four brands – Tanishq, CaratLane, Zoya, and Mia. Tanishq is the company’s most known brand, while…

  • By Vaishnavi gupta
How Amazon Pay is Simplifying Consumer’s Lives Digitally
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  • 9 Min Read
People

Amazon Pay, a trusted, convenient, and rewarding way to pay for anything, anywhere on and off Amazon.in, continues to extend the convenience of…

  • By Charu lamba
The Present & Future of D2C Retail is Omnichannel, says Vineeta Singh, SUGAR Cosmetics
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  • 12 Min Read
People

The concept of channel boundaries doesn’t exist at SUGAR. Exactly why the topic of discussion was also tweaked by Vineeta Singh, CEO and Co-founder,…

  • By Avlokita
How Panasonic India Is Working To Upgrade Its Omnichannel Experience
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  • 9 Min Read
People

Panasonic, one of the legacy players in the consumer electronic segment, which planted its roots in India in 1972, has recently been working to level…

  • By Navneel
How Spencer’s Retail is Transforming to Meet Changing Consumer Expectations
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  • 11 Min Read
People

The first-ever hypermarket in India was launched by Spencer’s. It is a pioneer in its own way. It was one of the earliest players to get into the…

  • By Charu lamba
The Winning Mantra of Myntra
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  • 7 Min Read
People

The democratization would not have been possible without a clearly laid-out strategy and, equally importantly, the role of a new commerce tool.  …

  • By Navneel
How Robust Technological Capabilities are Helping Wellness Forever to Offer a Complete Omnichannel Experience
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  • 13 Min Read
People

Wellness Forever, a trusted and recognizable wellness brand in Western India, was started in 2008-2009 by three partners – Gulshan Bakhtiani, Mohan…

  • By Charu lamba
Decoding Snapdeal’s ‘Value Power Brands’ Strategy
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  • 10 Min Read
People

The world of e-commerce has traditionally been led by premium brands, which offer predictable quality, but at high prices. Users who shop on a budget…

  • By Charu lamba
How Rage Coffee is Planning to Rule in the Metaverse
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  • 8 Min Read
People

Rage Coffee was founded in 2018 with an idea to fulfill the gap in the market as the consumers were willing to try and replicate the same taste of…

  • By Charu lamba
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