Remember the lockdown days? Just when we thought we had got groceries deliveries, here we are two years later, enjoying ‘Just-in-Time’ Inventory in…

Influencer Marketing has turned out to be a notable technique that is quickly becoming a vital arsenal in a brand’s marketing war. Recent estimates…

Strategically, the Ten T’s (TTT) are needed to go from digital to physical retailing to ACT( distribute and display) and to INTERACT(communicate and…

Statista estimates that nearly a quarter of all retail sales are now made online, further demonstrating the sector's tremendous expansion. Online…

The world of e-commerce is evolving faster than other retail channels. Reports claim that 78 percent of all e-commerce traffic and 66 percent of…

The meat value chain in India can be divided into three broad segments -  ●    The Producers - Independent small and medium farmers, integrated…

In today’s age and time, customer interaction on a large scale is one of the main focus areas in the process of increasing sales. As the horizon of…

The world of retail has undergone a massive disruption in the last few years. In the fast-changing and challenging environment that the pandemic…

Live Commerce is e-commerce merged with live video streaming. It showcases shoppable content and in some ways mimics the in-store experience live. It…

Funding has soared in Fintech, and Web 3.0 startups along with gaming and health tech as the next big sectors in the post-pandemic world. With…

Omnichannel retail refers to a seamless integration of channels that includes all touchpoints across online and offline, gadgets, digital and…

Social media marketing is redefining the consumer-brand relationship in more ways than one. The way a brand creates its aura and impacts the audience…