Digitalization has picked up the pace with the pandemic outbreak. Simultaneously, Covid-19 also expedited the growth of the e-commerce sector and…

The retail industry has been pressurized by digital transformation more than any other industry as it has always been at the forefront of…

It is a great time for wellness entrepreneurs at work. The Covid-19 pandemic has made the world more susceptible to health-related measures and…

Social commerce is a growing industry in India and its expansion was accelerated by the global pandemic. Social commerce as a sector has the…

Today, most consumers base their shopping on choice and convenience. Thanks to the pandemic, shoppers across India have been viewing e-commerce…

Barely a few years when e-commerce was gaining increasing y-o-y traction, there were growing whispers that traditional brick-and-mortar (B&M)…

Personalization has always been important to sales in the broadest sense. Consider the instances you enjoyed shopping the most when a store made you…

Digitization of local storefronts, equal growth opportunity for every business size, and dedicated measures to support small businesses has been long…

Omnichannel Customer Experience (CX) is a term you’re likely to hear a lot in the business world, but what does it actually mean? Omnichannel CX is…

If you have ordered sundry groceries at home using any of the popular apps like Blinkit, Zepto, Instamart, BigBasket, etc, then you have already had…

Remember the lockdown days? Just when we thought we had got groceries deliveries, here we are two years later, enjoying ‘Just-in-Time’ Inventory in…

Influencer Marketing has turned out to be a notable technique that is quickly becoming a vital arsenal in a brand’s marketing war. Recent estimates…