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People

Lakmé Salon: Catering to 360-degree Needs of Consumers
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  • 9 Min Read
People

With a footprint of over 450+ salons across 160 cities, Lakmé Salon has a deep understanding of the beauty industry. The brand offers customers a…

  • By Vaishnavi gupta
What Strategies is Arrow Adopting to Delve Deeper into Tier II & III Towns
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  • 12 Min Read
People

Arrow as a brand has been on a path of constant growth and evolution. With the offices opening up post-pandemic, there has been a rapid growth in…

  • By Vaishnavi gupta
How Flipkart Wholesale is Meeting the Needs of Kiranas and MSMEs
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  • 9 Min Read
People

Flipkart Wholesale started its business in 2020 amidst the COVID-19 pandemic. With a core objective of making business simpler and more accessible…

  • By Vaishnavi gupta
How Flipkart is Democratizing Online Grocery for Consumers Across Bharat and India
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  • 16 Min Read
People

The Indian online grocery market has gained immense traction over the past two years on account of the changing lifestyle of consumers, growing…

  • By Charu lamba
Buy Fresh, Healthy Meat
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  • 7 Min Read
People

FreshToHome was launched in the year 2015 with a vision to make chemical-free and preservative-free fish, seafood, and meat. The key differentiator…

  • By Vaishnavi gupta
Why is Liberty Shoes Focusing on Tier II & III Cities for Expansion
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  • 8 Min Read
People

By mid-2020, businesses across the vast majority of industries were feeling the impact of Covid-19. From shutting down of retail stores to reduced…

  • By Vaishnavi gupta
How TIMEX is Innovating Digitally to Woo the Younger Consumers
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  • 10 Min Read
People

Today, brands are using the internet, mobile devices, social media, and other digital channels in their day-to-day lives. That has changed consumers…

  • By Charu lamba
How Fabindia is Integrating Tech to Offer Omnichannel Experience to its Customers
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  • 6 Min Read
People

Fabindia is an established legacy focussing on authentic, sustainable, and Indian lifestyle products. The consumer lifestyle brand has well-…

  • By Charu lamba
How VIP Clothing is Transforming from its Distribution-Led Biz to Omnichannel Company
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  • 6 Min Read
People

VIP Clothing Ltd., a leading Indian company engaged in manufacturing and marketing innerwear, markets well-known brands like VIP Innerwear, Frenchie…

  • By Charu lamba
How WOW Skin Science is Planning to Become the House of Loved Brands
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  • 12 Min Read
People

WOW Skin Science was launched in 2015 with the objective to provide consumers with natural, safe, and affordable beauty products. The brand has come…

  • By Charu lamba
How boAt is Moving the Needle in India’s Consumer Electronics Market
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  • 18 Min Read
People

Of the trove of brands in India that sold audio gear (earphones, headphones, and speakers) back in 2016, most were and continue to be international…

  • By Avlokita
How Da Milano is Planning to Capture the Global Luxury Market
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  • 8 Min Read
People

The past two years have been quite a trouble for the entire retail industry, however, the accessories segment has bounced back in a much bigger way.…

  • By Charu lamba
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