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How Spencer’s Retail is Transforming to Meet Changing Consumer Expectations
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  • 11 Min Read
People

The first-ever hypermarket in India was launched by Spencer’s. It is a pioneer in its own way. It was one of the earliest players to get into the…

  • By Charu lamba
The Winning Mantra of Myntra
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  • 7 Min Read
People

The democratization would not have been possible without a clearly laid-out strategy and, equally importantly, the role of a new commerce tool.  …

  • By Navneel
How Robust Technological Capabilities are Helping Wellness Forever to Offer a Complete Omnichannel Experience
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  • 13 Min Read
People

Wellness Forever, a trusted and recognizable wellness brand in Western India, was started in 2008-2009 by three partners – Gulshan Bakhtiani, Mohan…

  • By Charu lamba
Decoding Snapdeal’s ‘Value Power Brands’ Strategy
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  • 10 Min Read
People

The world of e-commerce has traditionally been led by premium brands, which offer predictable quality, but at high prices. Users who shop on a budget…

  • By Charu lamba
How Rage Coffee is Planning to Rule in the Metaverse
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  • 8 Min Read
People

Rage Coffee was founded in 2018 with an idea to fulfill the gap in the market as the consumers were willing to try and replicate the same taste of…

  • By Charu lamba
How Parcos is Integrating Tech to Enhance Consumer Experience
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  • 6 Min Read
People

Parcos, a brand synonymous with bringing international luxury beauty brands to India, has been serving consumers for the last 35 years. It has been…

  • By Charu lamba
How True Elements Is Planning to Strengthen Its Omnichannel Presence
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  • 9 Min Read
People

Breakfast and snacks start-up brand True Elements has been able to capture a decent market share in a segment that has long been ruled by a few…

  • By Navneel
How Vahdam India Plans to Achieve Rs 500 cr Revenue by 2024
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  • 6 Min Read
People

India is the second-largest producer of tea, globally, after China. India grows some of the world’s finest teas, which is 25 percent of the world's…

  • By Vaishnavi gupta
How BL Agro Plans to Achieve Rs 6,000 cr Turnover by FY23
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  • 6 Min Read
People

BL Agro started as a trading commodity business with mustard oil as the only product. Its journey dates back to pre-independence days when the…

  • By Vaishnavi gupta
How is Wacoal Marrying Tech With the Brand to Offer the Perfect Fit
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  • 8 Min Read
People

The intimate wear brand Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty,…

  • By Charu lamba
Shekhar Tewari, Chief Category and Operations Officer, Modenik Lifestyle
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  • 8 Min Read
People

The Indian innerwear market, which was valued at ~Rs 320 billion in 2018 is expected to grow at a CAGR of ~11 percent over the next decade to reach ~…

  • By Navneel
MMF Group Bets Big on Technology, Innovation
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  • 6 Min Read
People

Manoj Multifoods Pvt Ltd (MMF Group) is one of the leading sales and distribution names in the industry. The group, which started with one brand ‘…

  • By Charu lamba
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