Youth brand Bewakoof, one of the fastest-growing D2C brands, has released its extensive Pride collection of all-gender footwear and apparel in Pride-inspired colors, such as the cozy, rainbow-patterned 'Disco Stripes Slide'. The company proudly supports the LGBTQ community and celebrates individuality as they launch a special limited edition Pride collection on its platform.

The collection includes apparel, footwear, backpack, and mobile covers available in expanded sizing -  XS-2X - making this a truly inclusive offering. The price ranges from Rs 199-899. 

Bewakoof, launched by Prabhkiran Singh in 2012, has emerged as one of the fastest-growing youth brands and is backed by marquee investors like IvyCap and InvestCorp. The company sells 20,000 units of apparel and accessories a day and has a customer base of over 10 million. The company currently has a revenue base of Rs 250 crore and aims to touch Rs 1,000 crore by 2024.

Prabhkiran Singh, CEO & Founder, Bewakoof, said, “As a brand, Bewakoof stands for equality and respect. Inspired by our brand ethos, we decided to launch a specially curated Pride collection to celebrate and honor the LGBTQ+ community. The LGBTQ+ community in India is slowly finding acceptance (much needed and deserving) in the social fabric of our country, but a lot more yet needs to be done, to create awareness and foster an environment that normalizes conversations around LGBTQ. This is just the start and the month is just an excuse. There is an entire pipeline of Pride products throughout the year.”

The company recently announced its association with one of the most promising actors in the Indian Hindi film industry Rajkummar Rao. Rao who will be seen across campaigns promoting the brand has also shot for the Pride campaign, which is going live with the collection launch.