By mid-2020, businesses across the vast majority of industries were feeling the impact of Covid-19. From shutting down of retail stores to reduced revenue, all of the brands faced a major hit in their respective businesses. In times of crisis, Liberty Shoes as a brand focused more on marketing communications.
The jewelry division under Titan Company Ltd houses four brands – Tanishq, CaratLane, Zoya, and Mia. Tanishq is the company’s most known brand, while CaratLane is an omnichannel brand and is currently the largest online jeweler. Zoya is their luxury brand and sits on top of the product pyramid, and Mia offers contemporary, workwear jewelry.