The total addressable market for value lifestyle retail market in India was worth $88 billion in FY 2021, as per a RedSeer report. This market is expected to touch $175 billion by FY26. While the size of the market is huge, it is divided into three components – mom-and-pop stores, organized retail, and e-commerce. In the value retail segment, the largest component is the neighborhood mom-and-pop stores, which hold 75 percent of the market share, while organized retail is 17 percent, and e-commerce is 8 percent.