By mid-2020, businesses across the vast majority of industries were feeling the impact of Covid-19. From shutting down of retail stores to reduced revenue, all of the brands faced a major hit in their respective businesses. In times of crisis, Liberty Shoes as a brand focused more on marketing communications.
Vaishnavi Gupta
Vaishnavi Gupta is a Sr Correspondent at Franchise India. Having an optimistic approach towards life, Vaishnavi is a writer by day and a reader by night. She is a travel enthusiast who loves to indulge in adventure sports. Being a keen observer and a writer, Vaishnavi has started her career as a journalist three years back. She has worked as a legal news writer and currently working as business journalist with a zeal to explore the world of journalism.
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The jewelry division under Titan Company Ltd houses four brands – Tanishq, CaratLane, Zoya, and Mia. Tanishq is the company’s most known brand, while CaratLane is an omnichannel brand and is currently the largest online jeweler. Zoya is their luxury brand and sits on top of the product pyramid, and Mia offers contemporary, workwear jewelry.
