Charu Lamba
Today, brands are using the internet, mobile devices, social media, and other digital channels in their day-to-day lives. That has changed consumers' expectations, needs, and wants even while shopping. Purchase behavior now includes online research and perusing customer satisfaction reviews, influencing purchasing initiatives and decision-making. The increasing influence of the digital natives - millennials, Gen-Z, and newer generations is also visibly apparent.
Fabindia is an established legacy focussing on authentic, sustainable, and Indian lifestyle products. The consumer lifestyle brand has well-recognized marquee brands - ‘Fabindia’ and ‘Organic India.’ Both the brands operate on the core principles of 'Celebrating India' and 'Healthy Conscious Living'.
Fabindia offers a diverse portfolio of lifestyle products to its customers across apparel and accessories, home and lifestyle, personal care, and organic food categories.
VIP Clothing Ltd., a leading Indian company engaged in manufacturing and marketing innerwear, markets well-known brands like VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings. All the brands of the company and their extensions occupy leadership positions with significant market shares in the respective categories.
WOW Skin Science was launched in 2015 with the objective to provide consumers with natural, safe, and affordable beauty products. The brand has come a long way now and it has become a household name in the beauty and lifestyle space.
It was established during a period when the beauty industry in India was dominated by conglomerates, WOW Skin Science crafted its own niche by saying no to parabens, sulfates, and other harmful ingredients and giving consumers nature-inspired and research-backed beauty products. From then on, the brand has been growing exponentially.
The past two years have been quite a trouble for the entire retail industry, however, the accessories segment has bounced back in a much bigger way. The demand for accessories has increased manifold in the past 6-8 months.
The consumption has gone up and it gives confidence to brands like Da Milano to look at the market from a different angle. And, brands that offer a great product along with consistent quality have done well.
SCOTT Sports globally is a 60-year-old company, a Swiss producer of bicycles, winter equipment, motorsports gear, running gear, and sportswear. It is a performance-driven brand focused on innovation, technology, and design.
The products of the brand are used by top athletes who’ve won world championships and several other races for years. SCOTT Sports India began its journey as a subsidiary of SCOTT Sports SA in 2011. It is the first international cycling brand with a direct presence in India and is a market leader.
Amazon Pay, a trusted, convenient, and rewarding way to pay for anything, anywhere on and off Amazon.in, continues to extend the convenience of Amazon Pay by making it possible for millions of cash customers to start making digital transactions and support the Government’s vision of encouraging electronic payment, leading to a less-cash society in India.
The first-ever hypermarket in India was launched by Spencer’s. It is a pioneer in its own way. It was one of the earliest players to get into the online grocery delivery. Today, it boasts of more than a million trading areas spread across the country. It acquired Nature’s Basket in 2019 to offer gourmet food and a truly global experience to its customers and successfully did the strategic turnaround of the acquired business.
Rage Coffee was founded in 2018 with an idea to fulfill the gap in the market as the consumers were willing to try and replicate the same taste of coffee at their homes that they had already tried in various cafes and the traditional brands were not fulfilling this demand. Fundamentally, it was a gap in convenience and a gap in affordability.
Parcos, a brand synonymous with bringing international luxury beauty brands to India, has been serving consumers for the last 35 years. It has been bringing various brands across segments like skin and color cosmetics to India.
At present, the brand has 46 stores in some of the premium locations in the country. Going ahead, Parcos stores will be divided into different formats – Parcos Luxe, Parcos Select, and the last format are the ones on which the brand is working to enter tier-II and III cities, where it can also add in some more affordable brands.
The intimate wear brand Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty, Wacoal launched its brand in Asia countries starting in the 1970s, in America in 1985, in Europe in 1990, and opened its first store in India in December 2015.
Till 2019, the brand had 12 points of sales including 10 exclusive brand outlets and 2 large format stores. Today, the brand has come a long way and has more than 100 points of sales.
Manoj Multifoods Pvt Ltd (MMF Group) is one of the leading sales and distribution names in the industry. The group, which started with one brand ‘Daawat’ basmati rice manufactured by LT Foods Ltd, currently has the distribution rights of 11 brands (Daawat, Rentio, Goldiee, One One, Impresso, Tirma, Happilo, Kari Kari, Lovely, Oddy, and Good + Moore) and it is planning to have 6-9 more brands in its kitty by the next financial year.
