LOGIC ERP is known for providing ERP solutions for retail, distribution, and manufacturing for 6 verticals along with covering more than 40 micro-verticals. LOGIC ERP is one of the most accepted and widely used ERPs for apparel, footwear, and fashion verticals for manufacturing to WMS and retail supply chain for end-to-end solutions for retail and POS, dealer distributions, marketplace as well as e-commerce. It established itself as ERP integrating all departments of manufacturing, sales, distribution, finance, and HRMS into a single dashboard for all departments' stakeholders. The company is also known for providing Omnichannel retail as a solution to the industry.

The pandemic has compelled retailers further to enhance and strengthen the retail supply chain to provide a unified consumer shopping experience. LOGIC ERP‘s cloud-based solution has seen good market acceptance as the solution has truly come up with big relief for the challenges to bring all selling points like brick-and-mortar retail, marketplace, and e-commerce as well as dealer and distributors in a single platform to enhance the Enterprise Order Management System.

“Post–pandemic, we have seen a consolidation of shopping trips. LOGIC ERP has a consumer-first approach. Our Omnichannel solution has bridged the gap between brick-and-mortar retail to multiple e-commerce enhancing digital-ready shopping experiences,” asserted Swarndeep Singh, MD, LOGIC ERP Solutions.

Decoding the Changing Consumer Behavior

Over the years, the consumer mindset has evolved and there is so much more than the consumer wants from retailers/brands.

In this digital era, consumers are not simple consumers, they are super consumers. They rather compel retailers for a better shopping experience rather than wait for retailers to sell them. To fulfill the customer shopping and demand of the stock across the value chain whether, on the website, a chain of retail, marketplace as well as distribution networks, LOGIC ERP is strengthening the Enterprise Supply Chain and Supply Chain Demand Planning and Execution.

“Retail IT technology and Retail supply chain need to be revamped to supplement omnichannel consumer shopping behavior and redefining commerce is constant efforts by LOGIC ERP,” stated Singh.

Apart from this, there has been a constant rise in D2C brands as consumers these days prefer to buy directly from the brands.

Explaining it further, Singh said, “Direct-to-consumer brands saw tremendous growth over the last several years, reaping the benefits of a digital marketplace, and catering to a new wave of Millennials and Gen X consumers that are inherent digital natives. Retailers began to redefine how people shop – with a new-found emphasis on convenience and curated experiences.”

“On the other side, legacy retailers and brick-and-mortar companies need to consider how to innovate and keep up with the emerging D2C model. While native D2C brands have a competitive advantage – they were ‘born’ digital – traditional retailers and offline retailers face an uphill battle to transform their business models and adapt,” he further added.

D2C and brick-and-mortar retail need not compete with each other but rather supplement and strategize for a partnership. LOGIC ERP identified the thin gap between O2O. To provide a single platform for the unified consumer shopping experience, ‘LOGIC ERP on Cloud’ is a timely released solution and big support for a new challenge in front of retailers.

“Adding to a new platform, where all selling points are an integral part, LOGIC ERP also understood surrounding challenges of in-time and accuracy in fulfillment, back order challenges, and statutory and GST complicacies. WMS and Space Management on Mobility platform solution by LOGIC ERP eases the fulfillment task and brings accuracy in fulfillment and eradicates the returns of goods due to wrong shipments. It is truly the two side benefits, no reverse supply chain cost, and higher consumer satisfaction,” he explained.

“Online orders are fulfilled through hyperlocal POS through LOGIC ERP Omni-POS. It shortens the delivery time as orders are fulfilled from the nearby POS. Here, LOGIC ERP is helping brands to increase margin by reducing logistic expenses and same-day delivery at consumer’s doorstep,” he further added.

Omnichannel: The Way Forward

The pandemic boosted local shopping and e-commerce, but more importantly, consumers are now comfortable using multiple channels as it suits them. Over the past couple of years, omnichannel has been trending as digital channels became a critical part of the customer journey. Consumers not only bought things online but, more importantly, also gathered local information digitally and checked out reviews, etc.

“It is now part of the discussion at the board room of all brands, retailers even D2C companies. It is time to consolidate all selling points and wipe out the competition among departments of sales rather than strategize to partner with each other for digital-ready consumers. It is time not to jump into the race but think differently and plan for your digital transformation. Brands and retailers need to be more distinct in their choice for digital transformation, here Omni POS and Enterprise OMS can be a better plan than jumping to an e-commerce website and mobile app,” stated Singh.

Way Forward

At present, LOGIC ERP has multiple strategic partners for specific functionalities like digital payment and EDC, marketplace integrators as well as e-commerce platforms to provide a complete solution to the industry.

“We believe to shoulder out the challenges of industries, whether it is at the time of GST transformation or during Covid.  We always want to be a single point of contact for our client though there are third party strategic partner solutions provided for complete business solutions,” he asserted.

LOGIC ERP has been evolving with clients and always translates how companies are working to ERP platforms as a consultative approach rather than insisting to use a solution that is not eased to use and which is not similar to their working experience.

“We will soon be releasing comprehensive modules like multi-country and multi-currency in the near future. We are committed to providing a bankable solution like an ERP, EDC integrated to all available vendors in India,” he concluded.