In a nation like India, where buying choices are mostly influenced by emotions, the festive season provides a significant advantage by linking Indian culture with your goods, therefore reminding clients of Indian culture. You have a wonderful chance to reconnect with present and new clients or consumers during festivities. During this celebratory period, you may devise marketing methods that will help you connect more closely with your consumers or clients. New-age FMCG brands have always been ahead in terms of creating novel products that align with their customer's requirements. Many of these companies are in a constant race to incorporate the appropriate marketing plans that can help them increase sales and create a buzz among the patrons.

Consumers in India have always placed a high value on the holiday season, but now, in the wake of the epidemic, when there are fewer reasons to party and overindulge, this value has only increased. This is despite the fact that our nation, which is famed for its sturdiness, had a massive increase in retail sales this year. Purchases of Rs 1.25 trillion were made by Indian consumers in 2021 during Diwali, an all-time record and an increase of tenfold over the previous decade.

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For maximum brand exposure, it's a good idea to maintain a strategy for promoting the brand during festivals. Festival marketing success is on developing a comprehensive plan that reaches each demographic and strikes an emotional chord with festival-goers. The festive season is an excellent time to exhibit your inventory, launch new items and services, and reach a broader audience. There are many options for marketing over the celebratory period, although taking a more all-encompassing strategy can really be helpful. 

Here are some marketing edges that can be sharpened to create a cogent sales phase during the times of festivities: 

Entrench the Essence of the Brand with the Festival - Lights are a symbol of Diwali. Each participant in a Holi celebration wears a different-colored outfit. The harvests are celebrated during Baisakhi, Onam, and Pongal. The film Sunburn centers on the world of electronic dance music. An effective marketing strategy for a festival should reflect the distinctive character of each individual event.

Festival marketing for new-age FMCG brands should center on a central topic that strongly connects the product or service with the spirit of the event. For instance, an innovative caffeine product may advertise togetherness brought about by coffee and its exquisite taste. Something along the lines of how they’ve got products that cater to everyone, spanning different flavors and easy-to-make preparation styles. This would create a buzz and eventually lead to solid sales during the phase.

Occasionally, a business may try to use a cultural celebration as a means of introducing a new product or service. Festivals of music, art, and theater are just a few examples. A connection to the brand's origins is crucial even now. An annual cuisine festival, sponsored by a spice company, is only one example.

Spruce Up Your Selling Through Exclusive Sites - Numerous new-age FMCG brands commit the error of failing to create distinct landing pages for their product and service offerings. In addition to the need for campaign-specific landing pages (at any time of year), it might be advantageous to give your landing pages a festive theme or flair. Make it obvious that you are giving a limited-time-only promotion. With a landing page for each product or service, you can provide clients with a clear image of each of your special offers, and because they will have all the information and a single call-to-action on one page, your festive conversion rates are sure to rise.

Social Media Marketing Needs Proper Orchestration - Every festival marketing strategy requires a detailed social media marketing plan. Businesses and FMCG brands have the potential to break through the noise and express their creativity during the festive seasons. From driving emotional messages with products to boosting sales through exciting messaging, your social media marketing must capture the festive flavor. Capture the spirit of the event with seasonal specials, such as limited-time offers on certain treats, personalized greetings, and customized items.

Engaging the Patrons Through Events - Festivals are an excellent opportunity for new-age brands to launch contests and promotions. These should be designed according to the festival's theme. For many consumers, festivals are shopping opportunities. Promotions nudge them in this direction. A 2021 study indicated that 94 percent of respondents were delighted to purchase over the festival season, up to 80 percent more than in 2020. A festival marketing plan should establish company goals in terms of revenue growth or other factors. These promotions might be online or offline, depending on the target demographic, and could include fixed-time bargains, holiday discounts, combinations, and gifts. It’s essential to launch such plans well in time. This generates anticipation and informs consumers of what to expect.

Vantage View

Festivals provide an opportune time for new-age brands to polish and foster consumer relationships, both existing and creating new ones. Engagement activities, creating personalized products, exclusive offers, and active social media presence and participation can be resourceful. Festivals are an excellent chance for companies to develop experiences that customers will like. These could be traditional cultural festivals or brand-new properties. A marketing plan during the holidays should prioritize the feelings of the customer. The brand may remind customers of its position in their lives via events, marketing, and other activities. This will lead to higher levels of awareness, engagement, and loyalty.