With the rise of digital platforms and social media, advertising has become more accessible and widespread. However, this raises the question of whether there should be a regularisation of restaurant ads in India.
According to Oracle's Restaurant Scene 2022 global survey, 87% of consumers said that transparency from restaurants about their sustainability initiatives is essential.
In an interaction with Retailer Magazine, Varun Kapur and Karan Kapur, Executive Directors, K Hospitality talks about celebrating the culinary legacy of 50 years and expansion plan:
Another factor contributing to the viability of operating a breakfast-focused restaurant in India is the increasing number of tourists visiting the country.
Tim Hortons had entered the Indian market in August 2022 as part of an exclusive agreement with a joint venture entity owned by Apparel Group and Gateway Partners.
Many theme-based restaurants in India have been able to tap into the country's rich cultural heritage, by creating concepts and designs inspired by traditional Indian architecture, art, and folklore.
Not just restaurants, food delivery business and cloud kitchen brands have also set their expectations high from this budget as they have contributed a lot in building a digital first approach nation.
In fact, in 2022, over 6,29,000 people across 228 countries joined the movement. This is a record and testament to people's will to change and adopt sustainable practices.
Reportedly, the Indian ice cream industry was valued at approximately Rs.19400 crores in 2022 and is expected to grow at a CAGR of 17.5% between 2023-2028 driven by the expanding consumer demand for exotic flavours.
