Have we suddenly become more conscious about our consumer choices? Do you think more consumers think about the environment while making purchase decisions?
With people starting to care more about the quality of their skin and the products that they apply on it, there has been a major shift towards natural and organic makeup and beauty products.
With increasing awareness around men's grooming, personal hygiene, and lifestyle in general, there is massive scope for body hair removal, intimate care, and personal care products in India for men.
Indian home-grown brands such as Arata, Fix My Curls, Manetain, Curl Up, etc. provide the audience with hair care products that help reveal the natural beauty of curls
