Another factor contributing to the viability of operating a breakfast-focused restaurant in India is the increasing number of tourists visiting the country.
Tim Hortons had entered the Indian market in August 2022 as part of an exclusive agreement with a joint venture entity owned by Apparel Group and Gateway Partners.
Offering minimum guaranteed orders to vendors, price protection, flexibility in worker hiring, financial support to vendors, and so on are some corrective measures that the industry should adopt.