D2C brands have taken the FMCG ecosystem by storm, removing all middlemen and directly reaching the consumers, they start online and grow rapidly by giving higher benefit to consumers.
D2C business model witnessed an impressive growth trajectory in the past year with D2C brands registering a whopping 88% rise in demand in 2020 when compared to the previous year.
The global consumer electronics industry is projected to show considerable growth over the forecast period 2019-2025, courtesy a surging demand for products such as televisions, smartphones, and wearable devices.
Have we suddenly become more conscious about our consumer choices? Do you think more consumers think about the environment while making purchase decisions?
Reduced access to stores has prompted rise in cross-border ecommerce, with 46% of global shoppers buying direct from international brands online, rising to 52% among 25-34 year olds.
Fuelled by over 47 million internet users in India, e-commerce is at an all-time high, with more brands seizing the opportunity to reach users through D2C.
There have been quite a few such companies/ brands that rebranded itself to become D2C since the business model has been attracting both consumers and investors alike.
According to Euromonitor, the global healthy snacks market is forecast to reach US $ 98 billion by 2025, growing at a CAGR of 5.8% between 2020 and 2025.
D2C model is bringing many changes in this new landscape, creating a more engaging experience, improving retailer?s customer relationships, keeping transparent transactions, producing better products with better pricing.
The broader meat market has been largely unorganised with brands like Licious, Meatigo, FreshToFarm, etc., quickly gaining prominence courtesy their vertically integrated supply chains with high bars on quality.
Effective marketing for D2C brands involves studying different social commerce platforms separately, build content, visual imagery, and rich video assets that connect with consumers.
D2C will no longer be limited to niche brand offerings but will emerge as a powerful sales medium owing to its stability against disruptions because of digital infrastructure and internal supply chain value.
