John Jacobs, one of the leading eyewear brands in India offers the trendiest eyewear for men and women, who believe in making smart choices in life. It provides the best of international eyewear trends at affordable prices. The brand has 25 stores across 6 major Indian cities and has started off on its international expansion with its first flagship store in Singapore.
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In 2018, John Jacobs made waves in the eyewear industry with its #NoPretence campaign. This campaign challenged not only exorbitant pricing by luxury brands but also the notion that expensive price-tags equals high quality. 

The brand currently has a strong base of two million customers and the secret to the eyewear brand’s success in bringing premium, trendsetting and high-performance offerings to the market at break-neck speed is its business-savvy and customer-oriented approach: its supply chain.

John Jacobs prides itself on a ‘no middlemen’ supply chain model. This essentially means that the brand collaborates with globally esteemed suppliers to source the highest quality materials and brings the goods directly from manufacturing to market without any middlemen involved. This not only reduces the cost and resources consumed along the way by a significant margin but also gives the brand greater control over design. 

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“John Jacobs wields design expertise to deliver the latest trends and introduce new eyewear technology for its customers by sophisticated manufacturing techniques that mirror smart-phone manufacturing processes, like robotic cutting and fully-automated assembly, the eyewear brand leaves no stone unturned to deliver the best and the finest,” says Apeksha Gupta, CEO and Creative Director, John Jacobs Eyewear

Mastery of the materials used to craft iconic and timeless eyewear is a core tenet of the brand. Mazzucchelli, an Italian powerhouse, has been one of John Jacobs’ oldest and most steadfast partners. With early access to their newest colorways, textures, and inventions, John Jacobs maintains an edge in the eyewear market. Furthermore, beyond manufacturing their own lenses, the brand also partners with Rodenstock, Germany, and Tokai Lutina from Japan for lens quality that truly makes a difference. 

Since the pandemic outbreak in 2020, the brand has deftly adapted and absorbed a 30-35 percent increase in input and logistical costs, so as to not escalate them to the customers’ pockets. The market has also truly rewarded the brand in this time, allowing for a rapid recovery and massive growth.