Management of a hotel business is not easy. Attracting quality clients who obey the rules of the hotels, managing an online reputation, and beating the competitors is one of the biggest problems faced by the hospitality industry. For any business, marketing is very important and it's more crucial for the hotel's success, as it is used as a foundation to promote the business. The hotel industry is constantly changing. To remain profitable, hotels must implement new strategic hotel initiatives to attract more travelers, accommodation providers will have to think outside the box. 

Digital marketing is a must for the hotel industry. Digital marketing helps in reaching their target audience and promoting products or services and helps build a very powerful online presence. In order to grow your hotel business with digital marketing, there are certain factors that can help you with this. Let’s look at those below. 

Google Business Profile

Whenever people have to look for hotels to stay in, the first platform they visit is mainly, Google. Thus, it is important to mark your presence on Google!

Google’s business profile makes sure that people find your business when looking for the services offered to you. This makes it easy for the customers to easily find your hotel and can also check out for the various services offered by you that are highly visible. Also, it allows people to review your business. 

Website

An important factor that can help your hotel business grow is; the website. Not every detail can be mentioned on the google business profile. You will need to add more details too in a manner that targets the minds of the readers and makes them feel “this is what I was looking for!” Thus, having a website will help you showcase your hotels, your food, and your recreational activities and help you beat the competition and get more sales. 

RMS (Revenue Management Software)

Because of the numerous benefits it provides, RMS (Revenue Management Software) is the hottest buzzword in the hotel industry. Apart from automating the analytics process, it also assists in determining the correct price for the hotel or vacation rental, thereby increasing revenue. You can sell the right hotel room to the right customer at the right price via the right distribution channel using a revenue management tool.

SEO

As per a survey, 97 percent of people never visit the second page of Google. If your website appears on the second page, then think of the 97 percent of traffic that you will miss! With well-versed SEO optimization, your website will outrank all your competitors and will be among the top 10 hotel websites on the first page that google will show to your customers. Thus, increasing your leads and further boosting your sales as well.

SEO will also lead to long-term exponential growth. This also helps in building trust and credibility with your customers because they trust google and google is showing you at the top!  

Google Ads

SEO gives exponential benefits to your business in the long run but it takes a bit of time! Google ads not only help you increase sales and profits faster but also help you calculate and control your costs by giving measurable and actionable data about your expenses on marketing, sales, and customer acquisition. It also helps you understand and categorize your customers into different sections that can further help you get great ROI on Marketing!

Facebook and Instagram Ads

Limiting yourself to Google can make you lose a lot of potential customers because they are hanging out on social media platforms and you are only showcasing your hotel on Google. Thus, you should target social media platforms as well. Facebook and Instagram are two social media sites where your target customers hang out the most. Hence, promoting your hotel business here can help you grow and evolve to a great extent. By being here, you will be able to promote your business to another level.

Social Media Marketing and Optimization

You are showing your hotel to the customers through ads, and that is great. Your business is now doing great. However, you can take it to a new level that will make you unbeatable to your competitors. This is social media optimization and marketing!

Every day, your customers spend hours scrolling through social media platforms. And they don’t like seeing ads all the time. So you should join these social platforms as well and start showing them your hotel services through posts that will last forever, and we all are aware of the power of social media in building online reputations! Even multi-millionaires and billionaires hire expert social media marketers to take care of their social media!

But even on social media, there are your competitors, so to make your presence stronger in the search results, you will need to get social media optimization done across all the platforms.

This New Year gives your business a new height by using these 7 digital marketing techniques to grow your hotel business.