Good Morning! India: The Growing Popularity of Breakfast-Focused Cafes

Breakfast
Another factor contributing to the viability of operating a breakfast-focused restaurant in India is the increasing number of tourists visiting the country.

By Sakshi singh , Contributory Author

03 Mar 2023 | 14 min read

For many years the idea of going out to eat breakfast seemed almost alien to many people. Breakfast was seen as a meal that was best enjoyed at home, either on your own or with your family. But over the past decade, there has been a shift in this mindset. Eateries specifically designed around breakfast have been popping up all over the world and the trend shows no signs of slowing down. In fact, it seems that the shift has gone from people stepping out for dinner to now people equally going out for breakfast.

One of the main reasons for this shift in mindset is the convenience factor. With people leading busy lives, many of them don't have the time or energy to cook breakfast at home. Going out to eat breakfast allows them to start their day off right without having to worry about cooking.

Another reason for the rise of eateries specifically designed around breakfast is the social factor. Going out to eat breakfast with friends or family is a great way to start the day. It's a chance to catch up, bond, and enjoy some delicious food. Many people also enjoy going out to eat breakfast alone, as it's a chance to enjoy some quiet time before the chaos of the day begins.

Restaurants have taken notice of this trend and are offering long breakfast menus to cater to their customers' needs. “Gone are the days when a restaurant's breakfast menu was limited to a few basic options like eggs and toast. Now, you can find restaurants that offer a wide range of breakfast options, from classic pancakes and waffles to more exotic dishes like shakshuka and chilaquiles. Many restaurants are also offering all-day breakfast menus, which means that customers can enjoy breakfast dishes at any time of the day,” Rajesh Gill of Cafe Amoure in Delhi stated. The cafe witness majority of the business during breakfast. 

In India, the restaurant industry has been growing steadily over the past few years. According to a report by the National Restaurant Association of India (NRAI), the breakfast segment is one of the fastest-growing segments in the industry. This is not surprising given the rise of eateries specifically designed around breakfast in the country.

One of the reasons for the growth of the breakfast segment in India is the increasing number of young professionals in the country. Many young professionals are leading busy lives, and they don't have the time or energy to cook breakfast at home. Going out to eat breakfast allows them to start their day off right without having to worry about cooking. Another reason for the growth of the breakfast segment in India is the increasing number of people who are traveling for work. Many of these people are looking for quick and convenient breakfast options, and eateries specifically designed around breakfast cater to their needs.

Restaurants have taken notice of this trend and are offering long breakfast menus to cater to their customers' needs. In India, the restaurant industry has been growing steadily over the past few years, and the breakfast segment is one of the fastest-growing segments in the industry. Many restaurants in major metro cities of India like Delhi, Mumbai, Bangalore, and Kolkata are serving breakfast menus to cater to their customers' needs.

Cafe Lota in Delhi is one of the restaurants that has been successful in catering to the breakfast crowd. The restaurant offers a range of Indian breakfast dishes, including poha, dosa, and chole bhature. Another restaurant, Social, which has multiple locations across India, offers a range of breakfast options, including breakfast burritos and croissant sandwiches. The Table in Mumbai, as mentioned earlier, offers classic dishes like eggs benedict and more exotic dishes like breakfast ramen. Toast & Tonic in Bangalore serves breakfast dishes like avocado toast and granola bowls.

“The viability of operating a breakfast-focused restaurant in India is high due to the increasing number of young professionals in the country. Many young professionals are leading busy lives and don't have the time or energy to cook breakfast at home. Going out to eat breakfast allows them to start their day off right without having to worry about cooking. In addition, many people who are traveling for work are looking for quick and convenient breakfast options, and eateries specifically designed around breakfast cater to their needs,” founder of Cafe Lota stated.

Another factor contributing to the viability of operating a breakfast-focused restaurant in India is the increasing number of tourists visiting the country. Many tourists are looking for authentic Indian breakfast options, and restaurants that serve these dishes have become very popular among tourists.

“Adding a breakfast menu to a restaurant can have several potential benefits. First and foremost, it can attract a new customer base that prefers to dine out in the morning or is looking for a new breakfast spot. By offering breakfast, the restaurant can also extend its hours of operation and increase revenue. Additionally, breakfast items typically have high profit margins, making them a smart business decision for restaurants,” Ashish Ojha of Root4 Cafe in Gurgaon stated.

In conclusion, the rise of eateries specifically designed around breakfast has been a major trend in the restaurant industry over the past decade. The convenience factor, social factor, and the increasing number of young professionals and tourists in India have contributed to the growth of the breakfast segment in the country. Many restaurants in major metro cities of India are serving breakfast menus to cater to their customers' needs, and the viability of operating a breakfast-focused restaurant in the country is high.

For many years the idea of going out to eat breakfast seemed almost alien to many people. Breakfast was seen as a meal that was best enjoyed at home, either on your own or with your family. But over the past decade, there has been a shift in this mindset. Eateries specifically designed around breakfast have been popping up all over the world and the trend shows no signs of slowing down. In fact, it seems that the shift has gone from people stepping out for dinner to now people equally going out for breakfast.

One of the main reasons for this shift in mindset is the convenience factor. With people leading busy lives, many of them don't have the time or energy to cook breakfast at home. Going out to eat breakfast allows them to start their day off right without having to worry about cooking.

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